(QHA) -

Poles launched the #jedzjablka (#eatapples) Twitter campaign on Thursday, a day after Russia banned most imports of fruit and vegetables from Poland.

Moscow says the produce embargo was put in place because of health regulation violations and procedures of some Polish police. But government officials in Poland say the ban is retaliation for supporting the latest round of European Union sanctions against Russia over Ukraine, DW reports.

The embargo, set to begin August 1, is mainly expected to impact Polish apples. Poland is Europe's largest producer of apples, and more than half of its production goes to Russia.

On Wednesday, Poland's Puls Biznesu newspaper called on citizens to show their support for apple producers by eating more apples and drinking cider.

Politicians, celebrities, journalists and other members of the Polish Twitterverse joined the campaign against Russia and President Vladimir Putin by tweeting photos of themselves taking a bite out of an apple or drinking cider.

"#jedzjablka to spite Putin. Join the campaign to demonstrate what we're doing with the Russian embargo," Stanislaw Koziej, the national security advisor to Polish President Bronislaw Komorowski, tweeted on Thursday.

QHA