(QHA) -

Popular social media site Facebook is now offering users the chance to identify themselves as a gender other than male or female, Reuters reports.

For the first time, the number one Internet social network is allowing users in the United States to select up to ten gender identifications, among which are “transgender”, “intersex” and “fluid.”

The company said it worked with a leading group of gay and transgender advocacy organizations to come up with the selection of identity options.

Until now, Facebook's 1.23 billion members could only select male or female for their genders, which Facebook requires users to state in their profiles. Users of rival Google Inc's Google+ social network already had an "other" option for gender.

Facebook said users also can control the audience who can view a custom choice, noting the challenges that some people may face in publicly sharing their gender identity.

"We want you to feel comfortable being your true, authentic self," Facebook said.