Coca-Cola has lost its crown as the world's best brand, a closely watched survey said on Monday, unseated by the iconic iPhone and iPad maker Apple, reports Hurriyet Daily News.

According to Interbrand, the Apple brand is worth $98.31 billion, a 28 percent rise from the previous year with the Google brand weighing in at $93.29 billion.

This marks the first time the soft drink missed the top spot on the "best global brand report", a line-up created in 2000 by marketing consultancy Interbrand, a unit of the Omnicom advertising conglomerate.

"Every so often, a company changes our lives -- not just with its products, but with its ethos," said Jez Frampton, Interbrand's chief executive. "This is why, following Coca-Cola's 13-year run at the top of Best Global Brands, Apple now ranks #1," he said.

Apple has always been on the list, beginning at #36 in 2000, but has slowly climbed the ranks.

As reported, Interbrand warned Apple needed to keep a close eye on archrival Samsung (#9), especially on the crucial smartphone market.

To be noted, computing giants IBM and Microsoft fill out the top five.

Social network Facebook meanwhile jumped to the 52 spot from 69.

QHA