Apple becomes world’s best brand

1 October 2013 10:47

Coca-Cola has lost its crown as the world's best brand, a closely watched survey said on Monday, unseated by the iconic iPhone and iPad maker Apple, reports Hurriyet Daily News.

According to Interbrand, the Apple brand is worth $98.31 billion, a 28 percent rise from the previous year with the Google brand weighing in at $93.29 billion.

This marks the first time the soft drink missed the top spot on the "best global brand report", a line-up created in 2000 by marketing consultancy Interbrand, a unit of the Omnicom advertising conglomerate.

"Every so often, a company changes our lives -- not just with its products, but with its ethos," said Jez Frampton, Interbrand's chief executive. "This is why, following Coca-Cola's 13-year run at the top of Best Global Brands, Apple now ranks #1," he said.

Apple has always been on the list, beginning at #36 in 2000, but has slowly climbed the ranks.

As reported, Interbrand warned Apple needed to keep a close eye on archrival Samsung (#9), especially on the crucial smartphone market.

To be noted, computing giants IBM and Microsoft fill out the top five.

Social network Facebook meanwhile jumped to the 52 spot from 69.