Crimea and Turkey will create a single tourist brand

24 July 2013 11:49
Turkey (QHA) -  Creation of
a single ‘Black Sea’ tourism brand was discussed at the meeting of the Crimean
delegation with the deputy Minister of Culture and Tourism of Turkey Abdurahman
Arici and state secretary of the Ministry- Ozgür Ozaslan, reports press center
of the Ministry of Resorts and Tourism of Crimea, referring to the Minister
Alexandr Liyev. 

The meeting
took place in the framework of the official visit of the Crimean delegation to

to Minister Liyev, the Black Sea region is one of the most important
geopolitical centers of the modern world, which has great tourism
potential.  However, each of the
countries of the Black Sea basin is promoting their tourism services independently
at the international market.    

certainly helps to increase the tourist flow to these countries, but most of
the efforts of a single country are not enough to compete with those countries,
which combine their efforts in positioning their tourism capacities.  In order for the Black Sea region to become
more popular among tourists, the Black Sea region countries need to unite the
efforts in promoting their region as a single tourist space,”- explains Mr. Liyev.   

Minister recalled that this issue has already been raised in the framework of the
International Black Sea Tourism Forum, which took place in Yalta in February
2012.  Then, the
participants-representatives of Black Sea basin countries, expressed readiness
to unite efforts for promoting a single Black Sea brand ‘Go to the Black Sea’.      

Deputy head
of the Council of Ministers of Crimea Georgiy Psaryev noted, that unification
of efforts will strengthen the region’s positions at the international tourism

“I am
convinced that implementation of this project will guarantee successful development
of the tourism branch of Black Sea countries. 
For this, we are going to use available tools of the Organization of the
Black Sea Economic cooperation,” states Mr. Psaryev. 

Minister of Culture and Tourism of Turkey Abdurahman Arici informed that the
Government of Turkey supports the concept of unified tourism brand.  “Participation of commercial and
non-governmental organizations should be ensured,”- adds Mr. Arici.   

secretary of the Ministry of Culture and Tourism of Turkey Ozgur Ozaslan added
that this idea should be reviewed in more details in the framework of the next
meeting of the Ukrainian-Turkish work group on tourism. 

It should be recalled, on July 22, the Crimean
delegation met with the head of the Turkish Cooperation and Coordination Agency
(TIKA) Serdar Cham.